TheSoaringDingo

In a world full of super-speed translation, it's no wonder that many would have to resort to machine translations to get their job done. However, Japanese and English are not one to one. There's grammar, formalities that don't exist in English. For example, ちゃん、さん、様。(chan, san, sama). As well as referring to people by name rather than "you". The change in these small factors is still localization. These intricacies are something that machine translations tend not to take into account. That ends up creating a problem. The script does not end up flowing in English, which leads your readers to believe it's a poor translation. We also have to realize that some gags just don't work in English.
 
Early on in the Nichijou manga, we can see a joke about a ten key keyboard. Most English speakers do not speak a second language, so this may go over their heads. As Yuuko states that the weather "天気" (tenki), is nice, so she should buy a ten key, "テンキー" keyboard. This joke would go over most English speakers' heads, and yet this joke was kept in tact for the English manga release. This whole section is full of puns that I don't understand as a native English speaker myself. If I can't pick it up, how is a machine supposed to?
 
Sometimes putting unrelated politics into your work may be off-putting. Like in Miss Kobayashi's Dragon Maid, in episode 12, Tohru asks about her new, more conservative outfit. In the English dub, she states that due to the patriarchy. I remember seeing a lot of anitwt and ani YouTube mald over this clip. As in Japanese, Tohru asks the same question, but instead suggests Lucoa should change her body instead. Personally, I found the patriarchy joke funny, as I don't think the changing her body joke would have flown well with audiences either. It reads as body-shaming to me, and that would still turn a lot of heads. It's not 1997, but 2017. The third wave of the body positivity movement was well on its way. Highest quality clip I could find below.
 
But it still ends up being funny anyway because of the performances of the voice actresses and the scripts that they were given. 
 
Not all localization is good, though. Dragon Maid's, although controversial, still ended up sharing roughly the same message in tone and delivery. I'd like to provide a bad localization example as Smile PreCure's dub. (Glitter Force) by Saban. A majority of cultural references had been removed, and everything being Americanized to a point where Glitter Force and Smile PreCure are two different shows. With Glitter Force cutting eight out of forty-eight episodes of Smile PreCure. The localization choices in the cut episodes sadden me. Mostly relating to Japanese culture and tradition. Another cut that stuck out to me was the episode about Yayoi's late father being cut, as well as Akane crushing on a boy. Glitter Force's reception was rightfully criticized by the PreCure fandom. With Ella Anders of BSC Kids stating, "With the world being so interconnected as it is now the removal of cultural aspects was saddening. It would be such a great chance to celebrate and focus on Japanese culture." https://www.bsckids.com/2016/01/pretty-cure-glitter-force-graces-netflix/ 
 
Now, I know it's a lot cheaper to have an AI or a text scraper help you translate text. Cutting translators and localizers out of a job entirely would make for a great time, would it not? No. No it ever has and never will. Generative AI is already putting artists out of work, and Crunchyroll's transition to using AI will be disastrous for the company as a whole. Admittedly, that's why I revoked my subscription towards them. It's a gross way of saying the money is more important to you than the product you provide. In a late stage capitalism landscape, that $80 a year gets harder to justify for the bare minimum. This will only increase piracy, I fear. As people are asking for more accurate translations that read well in English. This is something GenAI and Machine Translation cannot provide.
 
Genuinely, I think we as anime and visual novel fans alike seem to forget that localization is an important part of translating a work into English. Whether that be simply changing a joke to fit current standards, or using slang like "chill" or using politically correct language to make more sense to English speakers. A machine may be able to translate, but it is unable to localize. ChatGPT and DeepL cannot accurately translate a script writer's work and prose into something that doesn't sound bland. Localization is a necessary evil if we like the way the dubs are now. Good performances and good localization makes or breaks an English release of a game or anime. I'm glad more companies are trying to keep including Japanese culture into their shows more. We are a world that's more interconnected than ever thanks to the internet, and the ability to share what makes us unique is beautiful and should be preserved.